![]() It seemed people just weren’t interested. Total production hovered around 2,363 units before the plug was pulled after 1953. In 1952, around 30,000 Henry Js were sold compared to just 1,566 Allstates. Ultimately, the idea of selling an entire Allstate car didn’t really work out. Starting price was $1,395, or slightly cheaper than the Henry J. The Allstate version of the Henry J would have Allstate branding all over from the tires and battery to the cylinder heads. ![]() Henry Kaiser reportedly saw Sears as the perfect place to market cars and entered into a partnership with the brand. The Allstate was a warmed-over Kaiser Henry J. That’s the car you’re looking at right here. Sears even partnered up with Kaiser-Frazer to build a car. In the 1950s and 1960s, Sears applied the Allstate name to a wide variety of products from fire extinguishers and camper shells to radios and garage door openers. Sears would later use the Allstate name in 1931 for the insurance company of the same name. The tires, which were guaranteed to last 12,000 miles, were huge sellers at Sears, Roebuck and Co. 937,886 people submitted a total of 2,253,746 names and the winner was Hans Simonson, who won $5,000 ($86,947.98 today) for the name Allstate. Here’s what I’m looking at this week! 1952 Allstate – $18,000 Hemmings SellerĪs the Sears Archives writes, the Allstate brand name was launched in 1925 after Sears held a contest to brand its new line of tires. This week, we have rare, desirable motorcycles, a car that was sold through the Sears catalog, a one-off adorable Fiat, a pickup truck with fins, and a sweet Volkswagen pickup that America never got to enjoy. Here’s what I’ve been obsessed with lately. Since I’m shopping all of the time, I always have an evolving list of vehicles I want to buy. Welcome back to Mercedes’ Marketplace Madness! As you know, I love picking up dirt-cheap cars and motorcycles and then telling you lovely readers about the dumb things that I do with them.
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